MAGIC:

Castell is a year-round terrace bar in the heart of Midtown Manhattan, offering a rare indoor–outdoor experience above the energy of Times Square, steps from Broadway and Madison Square Garden.

The project focused on translating Castell’s new brand identity into a digital experience that reflects its unique sense of place. Through typography, imagery, composition, and motion, the website brings the brand to life while creating an intuitive journey for discovering the space, menu, reservations, and events.

See more: www.castellnyc.com

Credits:

Art Direction: Natalia Cano

Design: Edzson Cárdenas

Copy: Andrew Medalsky

Agency: Tambourine