I love the magic behind connecting people and brands — the kind that can evoke senses and awaken genuine emotions. That’s why I focus on merging branding with marketing, and creativity with strategy, playing with my favorite ace cards: strategic thinking, a broad vision, compulsive creativity, and teamwork.

Over the past 8+ years, I’ve led creative teams and collaborated on projects for brands such as CAF, Veolia, Ecopetrol, Drummond, Efecty, and Aspaen. For the last 3 years, I’ve specialized in art direction, where I bring a holistic perspective that balances strategy, aesthetics, and storytelling.

Currently, I play an important role at Tambourine, creating user-centered UI website designs for international hospitality brands like InterContinental Miami and IU Biddle Hotel. This experience has expanded my vision, giving me the chance to combine creativity with strategic impact on a global scale.

What I enjoy most is building human connections with clients, understanding their real needs, and turning them into ideas and strategies that go beyond the graphic — crafting brand experiences that feel meaningful, creative, and lasting.