REBRANDING – GOOD
ART DIRECTION & DESIGN
MAGIC:
The magic behind this project lay in the collaborative effort, building bridges between strategy, creativity, and communication. This approach allowed the rebranding to capture Good's new phase with a modern creative concept, a fresh, friendly, and dynamic look.
Crew:
Art Direction: Edzson Cárdenas
Graphic Design: Edzson Cárdenas / Majo Valencia
Strategy: Juan Mc Allister / Edzson Cárdenas / Fernanda Forero
Copy: Juan Mc Allister / Edzson Cárdenas / Fernanda Forero
