MAGIC:

Main & Vine is a new independent hotel management company founded by Jacob VanWinkle, emerging from Tandem/Schulte Hospitality. Focused on full-service, lifestyle, and boutique hotels—with the flexibility to manage select-service and convention properties—the brand required an identity that reflected its refined hospitality approach while supporting a growing portfolio.

The identity is built around the concept of intersection—where disciplines, services, and perspectives converge to create elevated hospitality experiences. Guided by minimalism, luxury, and timelessness, the monogram merges the M and V into a balanced form, pairing soft curves with structural clarity to express sophistication, connection, and contemporary hospitality.

See more here: www.mvhmg.com

Credits:

Art Direction: Stephany Bermudez – Camilo Murcia

Design: Edzson Cárdenas

Copy: MJ West

Agency: Shake