MAGIC:

For this project, the aim was to design a key visual that could embody Aspaen's new positioning, showcasing its cheerful, modern, and sophisticated spirit. Additionally, the graphic line needed to be versatile enough to adapt to both online and offline environments.

Crew:

Art Direction: Edzson Cárdenas

Graphic Design: Edzson Cárdenas / Felipe Prieto

Project Management: María Camila Barrera

Copy: Fernanda Forero