CARBON NEUTRALITY LAUNCH STRATEGY – DRUMMOND
ART DIRECTION & DESIGN
MAGIC:
Drummond is the largest coal mining company in Colombia. On this occasion, I led the art and strategy for the launch of their path to carbon neutrality. Based on an analysis of their three largest audience segments (government, society, employees), we designed a digital communication strategy tailored to the company's own channels. I designed the key visuals and led a team of graphic designers, web designers, and copywriters.
Crew:
Art Direction: Edzson Cárdenas
Copy: Fernanda Forero
Graphic Design: Edzson Cárdenas / Brian duque
