Ed Cárdenas

BRAND IDENTITY – RBALC

ART DIRECTION

MAGIC:

This brand aims to bring together and integrate the cities of Latin America and the Caribbean, CAF creates this sub-brand. For this project, I designed the logo and the graphic universe, and then led a team of designers who would continue its development.


Crew:

Art Direction: Edzson Cárdenas

Graphic Design: Edzson Cárdenas / Carolina Gaviria