BRAND IDENTITY – RBALC
ART DIRECTION
ART DIRECTION
MAGIC:
This brand aims to bring together and integrate the cities of Latin America and the Caribbean, CAF creates this sub-brand. For this project, I designed the logo and the graphic universe, and then led a team of designers who would continue its development.
Crew:
Art Direction: Edzson Cárdenas
Graphic Design: Edzson Cárdenas / Carolina Gaviria