MAGIC:

For this project, strategic thinking was key, as Aspaen is the largest network of private schools in Colombia, requiring a system that could adapt to all spaces in a creative and functional manner. The process was supported by an ergonomics analysis to define sizes, minimum distances, and color classification systems that synergized with the brand identity.

Crew:

Art Direction: Edzson Cárdenas

Graphic Design: Felipe Prieto / Edzson Cárdenas

Project Management: María Camila Barrera