BRAND IDENTITY – MARATÓN CAF
ART DIRECTION & DESIGN
MAGIC:
This was an exciting project; the challenge was to create the identity and graphic universe for the CAF Marathon 2025, which takes place in Caracas. After conducting research and reviewing the look of past editions, we arrived at this result, which highlights the diversity of runners and connects the values of CAF that it promotes through sports, such as development, regional integration, and progress with every step.
Crew:
Art Direction: Edzson Cárdenas
Graphic Design: Edzson Cárdenas / Brian duque
